Based in Canberra, Intrigue The Romance Bookstore originally filled the niche market of romance literature for local customers before approaching Praxis Interactive to develop a re-designed web site and online store. Intrigue have since closed their physical store in the Canberra CBD and are now focused solely on online sales.
With the increasing popularity of e-books and online purchases, Intrigue began to realise that even though they cater for a specific niche, they would need to dramatically alter the direction of their business if they wanted to remain competitive. As such, they contacted Praxis Interactive again (having previously worked with us on an earlier version of the site), and sought an improved web site design with the addition of an e-commerce platform to sell their products online.
Praxis Interactive developed a complete e-commerce solution based on our proprietary framework to manage their vast catalogue of titles and offer them for sale via an online store. Challenges included how to handle the sheer volume of titles to be offered for sale, which totals more than 10,000 individual book listings and 2,300 authors. Praxis developed a streamlined update facility allowing CSV data files to be imported to update bulk listings in the database with the touch of a button.
Intrigue's e-commerce solution includes customer registration, a shopping cart, and checkout with a choice of payment via Westpac PayWay or PayPal, along with offline credit card and bank deposit options. A complex advanced search facility was also developed to help customers filter through the huge selection of books to find that perfect title.